Photographer: Unknown
Location: Unknown

"She's only 42 and she looks like that?" Making the viewer initially think this will pull them in to take a closer look so that they can figure out what's wrong with this photo. Once you see the cigarette she's lighting from the candles, the message instantly clicks. This ad/PSA combination is particularly powerful because so many people are obsessed with their appearance that seeing this ad will hopefully be a wake up call that says : "if you keep smoking, this is what your 42 will look like." I love that the photographer paid extra attention on accentuating the woman's skin texture. It really solidifies the message that's being sent.