Photographer: Unknown
Location: Unknown 

Tire tracks on this young girls face really screams to viewers to show some respect for cyclists. Focusing on her face and blurring out the rest of the photo forces viewers to focus on what message is trying to be sent in this PSA.  Her being so young appeals to the emotions in a much more intense way than if it were an older adult. Combining childlike innocence with a gruesome message is sure to leave a lasting impression on viewers. The photographer did a good job in giving the photo a more serious tone as far as colors go. The bland colors give a sense of seriousness that accentuates the importance of this PSA. 

Photographer: Unknown
Location: Unknown

"She's only 42 and she looks like that?" Making the viewer initially think this will pull them in to take a closer look so that they can figure out what's wrong with this photo. Once you see the cigarette she's lighting from the candles, the message instantly clicks. This ad/PSA combination is particularly powerful because so many people are obsessed with their appearance that seeing this ad will hopefully be a wake up call that says : "if you keep smoking, this is what your 42 will look like." I love that the photographer paid extra attention on accentuating the woman's skin texture. It really solidifies the message that's being sent.

Photographer: Unknown
Location: Unknown

This PSA really throws it in viewers faces just how disgusting doing meth can be. By using such a gruesome photo, it really captures the attention of viewers. Once they read the message, it sends a powerful vibe of why you shouldn't do meth. Since people are so worried about their appearance, this PSA hits the nail on the head on why you shouldn't do meth. I really like the small element that is next to the "You'll never worry about lipstick on your teeth again." It's a great entry point to draw the eye to the message and it doesn't distract from the impact of the photo.

Photographer: Unknown
Location: Unknown

This PSA highlights the fight against domestic violence and sexual assault. All of these NO MORE PSA ads feature celebrities, which creates credibility and allows for a more effective message to be sent through the media since most viewers will recognize the person immediately. The black and white scheme with the blue accents creates a sense of seriousness and importance of the PSA, which is extremely appropriate and effective considering the kind of message this ad is trying to send.

Photographer: James Bastable
Location: Stonnall

James was able to capture the elegance and simplicity of this product by using a dark backdrop against the dark bottle. This shot looks professional, especially with the reflection of the product underneath of itself. The only thing I would work on is the cap of the cologne. It's a little too shiny and glarish, it really takes the attention away from the name of the product. If the cap had softer light like the bottle has on it, I think it would really refocus the viewers attention on the name of the product, which is ultimately what you want when doing a product shot.

Photographer: Insomnia Graphics
Location: Oregon

Retouching a photo can really help brings out the natural beauty that can sometimes be trapped in a natural photo. By highlighting the different tones of the model's skin, there's more color and drama added, she no longer just looks as if she's one shade. By touching up the model's skin, her face has also been given more attention and would now be considered one of the main focus points. Her hair has also been giving a little more life by accentuating the different highlights, tones and shadows that needed a little help showing themselves. The model's touched up skin also helps her separate from the background, which gives the photo a little more depth than it originally had.

Photographer: Redfrost Photography
Location: West Midlands

The photographer for this product shot went with a close up angle in order to show the detail and intricacy of the face of the watch. Having the watch fade on either side gives a sense of professionalism, mysteriousness and elegance. Keeping the watch off center makes the shot more captivating and could also double as a good advertisement if need be. The photographer also did a wonderful job in controlling the lighting. With a light source coming from above and the watch being made of metal, it can be difficult to avoid areas being blown out or having too much of a glare. But the photographer did just fine in tweaking the levels of their lighting. It's just strong enough to give the watch a stylish and business like feel.